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We’re the Fraziers — a local 30A family who’s all about sunshine, simplicity, and serving others well. After dreaming and praying about starting a business, we launched Luxury Shore Company with our friends, the Blairs, to bring something new & elevated to genuinely help to families vacationing on the coast.
We know firsthand how much work goes into a beach day — especially when you’ve got little ones in tow. That’s why we created a luxury beach rental service that takes the hassle out of your vacation. No stress, no scrambling to find chairs or wagons, and no hauling gear across state lines. Just premium, beautiful beach equipment delivered right to your rental door — so you can actually relax, soak up the view, and make those sweet family memories.
Faith is the foundation of everything we do. We believe in doing business with integrity, kindness, and excellence — and treating every customer like family. Our mission is simple: to go above and beyond for the people who trust us with their vacation, and to do it with joy & thankfulness in our hearts.
We’re honored to be part of your time here on 30A. Thank you for supporting our family business!
-Russell, Jessica, Stella & Penelope
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We’re the Blairs — a family rooted in Northeast Alabama but deeply connected to the Florida coast. Though we don’t live full-time on 30A, this place has held a special spot in our hearts for years. After many beach trips (and plenty of hauling gear through the sand with kids in tow), we saw a need — and felt called — to help create something better for families just like ours.
Together with our friends, the Fraziers, we launched Luxury Shore Company — a luxury beach rental service that brings premium, thoughtfully curated gear straight to your beach rental door. No stress. No clutter. Just beautifully made chairs, umbrellas, coolers, and everything you need to make the most of your time by the sea.
Back home in Alabama, we strive everyday to serve others, work hard, and build something lasting. Though we’re a few hours away, we stay closely involved and make regular trips down to 30A to keep things running smoothly and stay connected to the coast we love so much.
We’re honored to serve your family, and so grateful you’re supporting ours.